App Rewards
App Rewards Deadline: 2 May 2026
Submit Your Reward
Fill in the form with the following:
Reward title - give your reward a catchy title
Description - explain what it is and how to redeem
Word count – best practice is 60 words
Offer valid dates – provide the deadlines (after end of the trail)
Ts & Cs – provide a web link to any Ts & Cs
Competitions – are held on your website, consider the wording
Let us know if you’d like to restrict your reward to once per person
Submit your reward before the 2 May 2026 to be featured in the trail app.
App Reward Stats from 2025
4,477 players
average players across 10 UK art trail apps in 2025
10% players complete the trail
of app players complete the trail. That’s collection of all the big and small sculptures!
87% Engagement
Engagement over 87% across all apps
whether they’re free or paid
17% conversion rate
of the rewards we can track, the conversion rate (the % of people redeeming the rewards (of those who collected it)) is up the 17%
How it works
Sculpture Rewards
Artworks can can unlock one reward each
Groups of artworks can unlock one reward each (if displayed in groups)
Rewards are optional and open to sponsors
Sponsors can restrict the use of the reward to once per person (optional)
If you’d like to offer a milestone reward too, speak to your event team.
Submit your reward before the 2 May 2026 to be featured in the trail app.
Restrict the use
To restrict your app reward to once per person you can request an in-app claim code.
Your event team will give you a unique 4 digit code
When a player shows their reward screen your staff will ask them to click the claim button.
They enter the in-app claim code number.
A message saying the reward has been claimed with the date will appear.
Of the rewards we can track, the conversion rate (the % of people redeeming the reward (of those who unlocked it) is up to 28%
Download the crib sheet below to brief your staff on how to apply the claim code.
Competitions
Competitions are held on your website where you capture your own data and provide the terms and conditions. Make sure you provide the competition URL in your reward description. Due to the gambling rules on the App Stores the reward description should avoid heavy competition words such as ‘win’ ‘prize draw’ ‘competition’. Examples of app rewards that avoid heavy competition wording are below:
Colchester Zoo Family Ticket
Congratulations! Collecting Stella the Storyteller gives you the opportunity to claim a family ticket to Colchester Zoo, thanks to our friends at Killik & Co. Follow the link and leave them your name and email address to be put into the weekly draw. To enter, and for T&Cs, visit www.killik.com/stellathestoryteller
App Reward Examples from 2025
One use per person
Free copy of Rebels with a Very Good Cause
Show your collection code to The Hold welcome desk to claim your free copy of the book Rebels with a Very Good Cause: Suffolk Stories for Young Adventurers.
Join us on an adventure through time in this anthology of short stories celebrating the lives of rebels from Suffolk history. These rebellious Suffolk stories are perfect for budding adventurers young and old!
This reward can only be redeemed during The Hold opening hours. For more information on planning your visit please visit the Suffolk Archives website.
Only available to the first 500 reward collections. After this we will have a Suffolk Archives goody bag available for all further collections.
One use per person
Did someone say free brownie?
Congratulations on unlocking Little Artists, Big Creations! You’re in for a mer-mazing tasty treat! Your reward is a free delicious brownie with any hot drink purchased from Wild & Ginger, Southbourne. This reward can only be redeemed once. One reward per person per transaction. This offer cannot be used in conjunction with any other discounts or offers. Enjoy your sweet treat! T&Cs apply. Please see sponsor website for full terms and conditions.
B2B sponsor
Count Lumin-hare’s Hearts
Well done, you’ve found Luminhare! How many hearts can you see?
If you correctly identify the number of hearts on Luminhare, you’ll be entered into two competitions.
Reward 1: Newmedica are offering £500 sponsorship for one local school or club.
Reward 2: Newmedica are offering you and your community group an exclusive tour of their Ipswich or Bury St Edmunds eye clinics.
Valid from 21 June – 29 August 2025, winners announced by 5 September 2025
T’s & C’s apply. https://www.newmedica.co.uk/welcome-to-luminhare/
Retail sponsor
Let off steam at the Thursford museum with discounted entry
Enjoy £1 off entry for up to 6 people at the Thursford Museum! With the world’s largest collection of steam engines and organs, live Wurlitzer shows from Robert Wolfe, fairground rides, a selection of shops and the Barn café – there’s lots to see and do! Inspired by vintage fairgrounds, Thursford will be opening one of East Anglia’s biggest themed play parks in 2025. Apple is not involved in any way with these contests or sweepstakes.
Reward examples by type
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Donation from sponsor
Thanks for collecting Roll With It. By clicking the link below and filling out the form, Sunrise Medical will donate £10* towards a manual wheelchair for Whizz Kidz. on your behalf**. https://www.sunrisemedical.co.uk/support/morphs-epic-art-adventure/every-scan-makes-a-differenceWilliams Shipping Donation
Congratulations, you found ‘For the Love of Public Transport’! For the first 1500 unlocks Williams Shipping will donate £1 to Southampton Hospitals Charity.Got your eye on an iPad?
Entering couldn’t be easier! Click on the link below, fill out your details, and you’re ready to go. Submit your entry anytime between 11th July and 11th October 2025. We’ll reveal who’s been selected on Tuesday, 13th October 2025. https://www.arthurspriggs.co.uk/lion13at56large/ P.S. Remember to check out the Full Terms & Conditions” -
KR Group Goodie Bag
Hop onto our mailing list by entering your email below for a chance to get your hands on a KR Group Goodie Bag! Sign up here Ts & Cs apply. Visit https://www.thebighop.co.uk/app-rewards/ for details.Tickets to Chessington World of Adventures!
As a thank you for supporting Hop to It! Suffolk 2025, we are giving away up to 4 day tickets to Chessington World of Adventures! To enter, please read our terms and conditions and complete the entry form. www.homestyleuk.co.uk/hop-to-it-app-reward -
Brighton & Hove Albion Limited Edition BHAFC Poster
Collect your limited edition BHAFC print from either the club’s Superstore or Churchill Square shop (10am – 5pm Monday – Saturday or 11am – 4pm on Sunday) between Saturday 9 September 2023 and Sunday 5 November 2023. Simply show this reward screen at the till to redeem. Only one poster can be collected per reward.Free copy of Rebels with a Very Good Cause
Show your collection code to The Hold welcome desk to claim your free copy of the book Rebels with a Very Good Cause: Suffolk Stories for Young Adventurers. Join us on an adventure through time in this anthology of short stories celebrating the lives of rebels from Suffolk history. These rebellious Suffolk stories are perfect for budding adventurers young and old! This reward can only be redeemed during The Hold opening hours. For more information on planning your visit please visit the Suffolk Archives website. Only available to the first 500 reward collections. After this we will have a Suffolk Archives goody bag available for all further collections. -
Pet Pawtrait by Will Bertram
Congratulations! You found My ‘Neighbour Tortoro’! All Pets are giving you the chance to get a pet portrait drawn by our artist Will Bertram! Please visit our website to enter. -
20% discount at Cup of Leigh café (interacts with sculpture photos)
Find the special yellow ladybird on Summer Meadow, take a photo and show it at the Cup of Leigh Café (Leigh Community Centre) to redeem 20% off your bill. Valid throughout August, Monday to Saturday, 9:00-15:00. A 20% discount applies to orders over £5 once the reward has been collected on the app and the photo of the special yellow ladybird has been provided. Full terms and conditions can be found on our website.Count Lumin-hare’s Hearts
If you correctly identify the number of hearts on Luminhare, you’ll be entered into two competitions.
Reward 1: Newmedica are offering £500 sponsorship for one local school or club.
Reward 2: Newmedica are offering you and your community group an exclusive tour of their Ipswich or Bury St Edmunds eye clinics.
Valid from 21 June – 29 August 2025, winners announced by 5 September 2025
T’s & C’s apply. https://www.newmedica.co.uk/welcome-to-luminhare/ -
Examples of reward wording that avoids competition words:
Colchester Zoo Family Ticket
Congratulations! Unlocking Stella the Storyteller gives you the opportunity to claim a family ticket to Colchester Zoo, thanks to our friends at Killik & Co.Simply follow the link and leave them your name and email address to be put into the weekly draw. To enter, and for T&Cs, visit www.killik.com/stellathestorytellerFancy a trip to Alton Towers escorted by Helicopter?
B4 Parking are offering you and 2 other guests the chance to be whisked off by helicopter to enjoy a fun-filled day at the UK’s leading theme park – Alton Towers! To find out more head to: https://www.b4parking.com/thebigsleuth-competition-entry Terms & Conditions apply.A £1,000 TUI voucher could be yours!
We’re giving one lucky person the chance to jet away with a £1,000 TUI voucher. Visit ontic.com/lionsatlarge for competition Ts & Cs and more information about how to enter. You must be 18 or over to enter. -
Item descriptiGrand Arcade’s Giant Rewards
Congratulations! You’ve unlocked Grand Arcade’s Giant Rewards as part of the Cambridge Standing Tall trail. Show this webpage (https://www.grandarcade.co.uk/standing-tall/) in store to claim the following offer(s). Please check T&Cs and expiry date of each offer with the concerned store. These offers might change throughout the duration of the trail.The Prideoscope Prize Pioneer
Well done on finding Prideoscope! His kaleidoscopic eyes empower you to see Norwich through a lens bursting with colour, contrast and endless possibility. A proud friend to all, by finding him you’ve unlocked a host of rewards from Norwich BID’s partners within the city. Head to our top-secret webpage to continue your adventure and discover the deals on offer. https://norwichbid.co.uk/xhdegtys/ Apple is not involved in any way with these contests or sweepstakes.£200 Leicester Gift Card card up for grabs when you download the My Leicester App
Explore Leicester and be in with a chance to win a £200 Leicester Gift Card! Just download the free My Leicester App (Google Play or App Store), tap ‘Competitions’ and enter the Stomp Around Leicester reward. Plus, unlock exclusive family-friendly offers, loyalty rewards and local freebies while you explore – all in one app! https://deeplink.getvicinity.com/apps/leicesteron